Preaching to the Choir

In our view, you're better off preaching to the choir than to the pews.

(this is according to unscientific research conducted by ourselves at Complit Communications). It all comes down to this: gaining new customers is always much harder than fortifying already existing customers.

But here is something more concrete, from someone who has put in a lot of time to come up with this statement:

...it is always easier and better to give your existing customers more, than it is to find new fans (customers).

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It is always an uphill task gaining new customers. And while successful business owners seem to be living the life with no stress and no strife, it is good to know you can always first avoid red ocean traps before you even create blue oceans.

This done, it's gonna be massive wins from then on.

The Seven Business Questions

In our very first post on Lasting Impressions, we shared something from Zero to One by Peter Thiel and Blake Masters:

"If you have invented something new but you haven't invented an effective way to sell it, you have a bad business - no matter how good the product."

Today, we go back to Zero to One and this time around, to something fundamental. It is the one thing (actually, seven things) every entrepreneur needs to ask when starting a business. Any business:

 

The reason is that things often don't go wrong. Things start wrong.

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Sometimes, the intricacies of founding a business seem like twisted logic. There is a lot of decision making, assessment, planning, going forward and backwards...

Branding 101

 

Well, we've been thinking of talking about this Tips and Traps for Marketing your Business book in today's Weekend Wit. But let's be honest, branding is really misunderstood. We are therefore better off touching on some branding basics from the aptly titled book: Marketing for Dummies.

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The very first thing to know is that brands are promises. Not logos. Not business names or corporate colors and identities.

- Brands are established through a buildup of trust in a one-of-a-kind promise about who you are,  what you stand for and what unique and meaningful benefits you deliver.

- Your brand is built by living up to your promise whenever people interact with your name, your promise or your business.

- Constantly reinforcing your brand promise strengthens your brand. At the end of the day, it's all about perception.

In a nutshell, branding is defined as the process of building a positive collection of perceptions in your customer's mind.

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Branding is one of the core essentials in any business. And it need not be a difficult thing to do and get right. After all in this life, we're always learning...

But the thing to be careful about is that you should brand only when you're ready to make a promise to customers. And more importantly, brand by making a promise that you're absolutely, positively certain you can keep.

Introducing Lasting Impressions

"You only get one chance to make a first impression."

- Will Rogers.

First impressions are most lasting.

In his book Zero to One, Peter Thiel writes that "if you have invented something new but you haven't invented an effective way to sell it, you have a bad business - no matter how good the product."

At Lasting Impressions, we share information that is valuable to your business. Our focus is on marketing and related communication design insights.

Ultimately, all business thrives on relationships and relations are about trust. There is need to make not just a good first impression, but a lasting one.

 

 
Welcome to Lasting Impressions Marketing.



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Well, seems like it takes much more than a brand new computer to have a bright future in sales...