In our very first post on Lasting Impressions, we shared something from Zero to One by Peter Thiel and Blake Masters:
"If you have invented something new but you haven't invented an effective way to sell it, you have a bad business - no matter how good the product."
Today, we go back to Zero to One and this time around, to something fundamental. It is the one thing (actually, seven things) every entrepreneur needs to ask when starting a business. Any business:
The reason is that things often don't go wrong. Things start wrong.
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Sometimes, the intricacies of founding a business seem like twisted logic. There is a lot of decision making, assessment, planning, going forward and backwards...
