(this is according to unscientific research conducted by ourselves at Complit Communications). It all comes down to this: gaining new customers is always much harder than fortifying already existing customers.
But here is something more concrete, from someone who has put in a lot of time to come up with this statement:
...it is always easier and better to give your existing customers more, than it is to find new fans (customers).
* * *
It is always an uphill task gaining new customers. And while successful business owners seem to be living the life with no stress and no strife, it is good to know you can always first avoid red ocean traps before you even create blue oceans.
This done, it's gonna be massive wins from then on.
